With much of the craziness of the 2011 holiday season now behind us, just a fewreflections gathered along the sidelines. When it’s all said and done, mightthere be a few of you out there who agree that the rampant commercialismassociated with the season has become more mind boggling than ever before?
Formany retailers, holiday sales can represent anywhere from 25-40% of annualsales. Last year, the average among retailers was 19.4 that accounted for awhopping 453 billion in sales. Despite the daily financial doom and gloomreported by the media, cconsumer spending isapproximately $10.3 trillion, accounting for 70.5% of GDP.
This past November, many retailers got ajump on the annual Black Friday Armageddon by opening their stores before theThanksgiving turkey was even cold. This extension of the holiday shoppingseason strongly hints of a trend that will only become more prevalent in theyears ahead. Maybe in the not so distant future, the holiday frenzy will creepback into October and commence on Halloween?
Coinciding with the ongoing left / rightdebate as to the ever widening income discrepancy between the haves and thehave “nots”, I propose what I perceive to be a fairly logical trump card for thoseof us 99%’s. DON’T BUY THE JUNK that’s peddled to us 24/7. Sure, all of us neednew stuff at times but what if we were able to postpone those new purchases,maybe just for a bit?
For big ticket items such as a carpurchase, could you possibly get by another year with your existingvehicle? As it relates to all thosegadgets and latest fashions trends, might those purchases be postponed until yourcurrent cell phone breaks or your winter coat sustains a tear?
When did obtaining the latest and greatest trumpbecome an American obsession that defies all logic?
Yes, the 1% may create the jobs but we the99% control 70% of the purchasing power. Next year or better yet, the next timeyou’re out shopping, take a moment toreflect on the inherent value that your next purchase might offer.